Cathay Pacific Cargo has rebranded its air cargo business to Cathay Cargo, a rebrand of its cargo business, and a change of name from Cathay Pacific Cargo.
Shipping directly to more than 70 destinations worldwide, Cathay Cargo is committed to advancing the development of all destination countries served by Cathay’s more than 200 aircraft.
Group Chief Executive Officer Ronald Lam said: “Cathay’s cargo business has played a vital role in the success of the Cathay Group since 1946, when we carried our first shipment between China and Australia. Our cargo services operate out of our home base of Hong Kong, which is also the world’s busiest international air cargo hub.
“This is an opportune moment to align our cargo business with the master brand as we continue our cargo investments in Hong Kong and the Greater Bay Area for a promising future. This rebrand reflects our Cargo business’ commitment to the same ‘Move Beyond’ ambition as the Group, while building on a strength that the Cathay brand has long been known for – offering leading-edge services to our customers.”
Cathay Cargo has recently introduced a number of refreshed solutions, including Cathay Priority and Cathay Pharma. Cathay Mail is scheduled for a refresh in March.
These services cater to the respective burgeoning demands by customers for effective temperature-sensitive solutions, and efficient and reliable delivery solutions with new digital technology that better meets the requirements for shipment visibility, reliability and speed.
Director Cargo Tom Owen said: “Cathay Cargo continues to innovate new solutions, services and technology for customers as we build towards being one of the world’s greatest service brands. Continued investment in technology and logistics will solidify our position as a leading player in the industry.”
Cathay Cargo has invested in technology in recent years. This includes Ultra Track, a multi-dimensional track-and-trace service that gives customers near-real-time information on the airport-to-airport leg of the shipment journey using low-energy Bluetooth data-loggers; and, Click & Ship, an intuitive online booking service available 24/7 with instant processing and confirmation.
As part of its rebranding campaign, Cathay Cargo’s website has been revamped.
