Air France KLM Martinair Cargo’s (AFKLMP Cargo) digital transformation has driven record online sales in June when the carrier recorded online bookings above 60% for the first time.
In the US, its online sales percentage was over 50%, which is an all-time record. Visits to the carriers’ myCargo portal were up 40% in the past two months.
Said a spokesperson: “Over the past five years, we have transformed our commercial business model based on the changing behaviour and demands of our customers and the industry. Initially, customers used our Quote and Book engine to make bookings on our website.
“In recent years, we moved to the online portal ‘myCargo’, where customer can make bookings, track & trace shipments, manage claims, and access all sorts of other services. Our aim is to cover the full customer journey in myCargo, including all relevant services. We are also developing a wide array of new services, which we expect to launch in the near future.“
Customers can access myCargo directly via the airline’s website. It has also started connecting online services directly with the systems of its customers, via API technology.
Added the spokesperson: “This direct connection makes it very easy for customers to make bookings and access other services, ensuring great efficiency and optimum time-to-market. We are also exploring further connectivity with stakeholders in the logistics value chain, including third party-portals.”
The percentage of online sales has increased rapidly in recent years. Faced with the challenges of the corona crisis, it is essential to offer timely logistics solutions, based on customers’ commercial needs, said the carrier.
“There is clear evidence that our online proposition is meeting our customers’ demands. In June, we recorded online bookings above 60% for the first time. In the US, our online sales percentage was over 50%, which is an all-time record. Visits to our myCargo portal were up 40% in the past two months.”
Thanks to increasing customer demand, AFKLMP Cargo has been able to keep expanding its cargo network via its hubs at Paris Charles de Gaulle and Amsterdam Schiphol.
It recently resumed flights between Paris CDG and Vancouver, Toronto, San Francisco, Miami and Santiago de Chile. We also resumed operations between Amsterdam Schiphol and Washington DC, San Francisco, Vancouver and Calgary.
Last week, it added Paris to Lima and Amsterdam to Jakarta, Cartagena and Montreal.
It will also be increasing flight frequency to numerous destinations, including Atlanta, Vancouver, Mexico City, Lima, Sao Paulo, Bangkok, Bangalore, Delhi, Réunion, Fort-de-France, Pointe-à-Pitre and Cayenne.
The network expansion has reached a new milestone in that AFKLMP Cargo now offers 534 weekly frequencies to 93 unique long-haul destinations.
GertJan Roelands, SVP of Sales & Distribution at AFKLMP Cargo: “We will keep striving to enhance the service we offer customers, regularly adding new destinations and frequencies to our cargo network and enhancing our range of digital services. Our amb
